ARC SYSTEM WORKS UNIVERSE

Client Name: ARC SYSTEM WORKS
Work Performed: 01.2013 - Present
Skills: INTERPRETATION LOCALIZATION PR MARKETING SOCIAL MEDIA EVENT PRODUCTION VIDEOGRAPHY

Arc System Works is a developer and fighting game specialist from Japan—best known for their flagship Guilty Gear and BlazBlue series, and Dragon Ball FighterZ, the fastest-selling Dragon Ball video game of all time with over 5 million units sold. They've garnered international acclaim for their innovative fighting system and spectacular 2D artwork, firmly staking their claim as the leader in anime-styled fighting games for three decades and counting.

With a slew of successful titles such as Guilty Gear Xrd, BlazBlue Cross Tag Battle, and Persona 4 Arena Ultimax (to name a few), the company garnered massive fans world-wide. Its titles weren’t stand-alone games in themselves either: they spawned concerts, merchandise, celebrities, arcades, and fans were hungry for that information. Additionally, as Arc System Works began to publish its own titles internationally, the company needed to reach beyond its own borders.

That's where Strangely Compelling Multimedia came in.

Evolution Championship Series 2017 - Guilty Gear Xrd Finals (Photo Credit: Stephanie Lindgren)

A Killer Combo for...

Launching a brand globally requires a versatile and comprehensive moveset. We built an organic community from scratch from Twitter to Twitch, built a customized hub to centralize English language information, localized from tip to tail, coordinated and executed marketing and PR, produced fan-centric events, introduced inspired collaborations with explosive results, and supported it all through our interpretation and translation services. Result? KO.

200K+: SOCIAL MEDIA FOLLOWERS

20M+: SOCIAL MEDIA IMPRESSIONS

400%: IMPRESSION GROWTH OVER 2 YEAR PERIOD

GUILTY GEAR Xrd -SIGN- Japanese to English localization

Giving the Characters...

From casting well-known Los Angeles-based talent to bringing a game to market, Strangely Compelling Multimedia has both literally and figuratively given many Arc System Works characters an English voice.

The result? BlazBlue: Cross Tag Battle (BBTAG) smashes sales projections and records, creating a new generation of fans of the franchise.

450K+: UNITS SOLD (BLAZBLUE: CROSS TAG BATTLE)

200+: VOICE-OVER SESSIONS DIRECTED

2: GAMES PUBLISHED FROM BEGINNING-TO-END

Arc Live stage from EVO Championship 2018

Taking Offline Events...

It's not easy to hit every single event spanning the globe. Dare we say, it may even be impossible... which is why SCM has the fans covered. We take as much of the offline experience as we can and transmit it to fans, no matter where they might be.

From in-depth developer interviews to top-tier game play, we are keeping the Arc System Works fans around the world connected.

1M+: ATTENDEES IN A SINGLE YEAR

17+: LIVE EVENTS SPANNING THE GLOBE

60+: LIVE BROADCASTS

Project Gallery

Arc System Works Booth at EVO 2018

BlazBlue Cross Tag Battle Exceeds 450,000 sales worldwide

GUILTY GEAR Xrd -SIGN- Japanese to English localization

Voice-over Casting, Recording, and Production

On-stage Commentary during Arc Revo America 2019

Dedicated BlazBlue Concert, Guest Panels, and Tournament

LASTING RELATIONSHIPS

SCM and ARC SYSTEM WORKS GO BACK... LIKE WAY BACK

Strength in...

There is something to be said about lasting relationships. SCM has been Arc System Works' PR / Marketing and "Overseas Consulting" provider for over 7 years, which has enabled us to build a strong foundation and loyal community to the Arc System Works brand.

2,500: DAYS AND COUNTING

STRANGELY COMPELLING MULTIMEDIA, INC.