SPACE CHANNEL 5 VR
Converting impressions to sales can seem like an uphill battle, but with the right plan of attack your global strategy can lead to intergalactic victory.
Ulala to Ooh la la...
Our Space Channel 5 VR initiative covered an approximately six-month period and focused on press relations, outreach and amplification, and social media growth/engagement -- with event presence at TGS, PAX and the Sony Press Event.
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LIFT OFF!
Getting the right amount of buzz is crucial for any release, and we make sure to hit all the beats. For SC5 VR we targeted press features, coordinated exclusive reveals, organized demos and hands-on at events, worked with influencers, created unique promotional gifts, and produced out of this world Mixed Reality videos to drive impressions and awareness leading up to launch.
- 10+
- DANCE OFFS
- 3MM
- ESTIMATED COVERAGE VIEWS
from the Mixed Reality Video Shoot
Space Channel 5 VR!
KINDA FUNKY VIDEOS
As part of our outreach and amplification strategy, we produced Mixed Reality videos using a specially created green screen set in L.A. We invited press, influencers, and content creators to come and try the demo hands-on, while making sure everyone had a unique souvenir of the experience to share on their respective channels.
- ~100K
- VIEWS
Project Photos
Casting Call
Influencer x Mixed-Reality Videos
Sick Giveaways
Trisha Hershberger in Mixed Reality
Jacki Jing in Mixed Reality
Project Fun Facts
On today's edition of Ulala's Report Show...
STELLAR SWAG
To put the exclamation point on the end of our campaign, we commissioned a recreation of Space Channel 5 VR Ulala’s iconic microphone. Our goal was to have a custom, exclusive, MUST-HAVE gift to share with top tier outlets, influencers, and a few lucky fans to celebrate the heroine reporter’s return, and we think we delivered.
- 3,000+
- ENTRIES